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MARKETING (MK)

MK521A1
22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Abridged)
Al Ries
From the renowned marketing guru and bestselling author comes the definitive word on branding--essential for doing business in today's cluttered marketplace.
1 Tape : Audio

MK570B1
Bob Stone's 30 Timeless Direct Marketing Principles
Bob Stone
The author's core 'rules' of direct marketing - plus his exclusive analysis of campaigns that effectively employ them.
1 Tape : Video

MK270I2
Creating A Winner: The Real Secrets Of Successful Marketing
Inc. Magazine
Learn the key concepts that will enable you to market anything.
1 Tape 70-Min.: Video

MK270I3
Do It Yourself Marketing
Inc. Magazine
Candid insight into pinpointing your market niche with rapid fire tips and practical hands-on-help. Learn what marketing is today, how to create a marketing plan, marketing solutions and real life strategies from successful companies.
1 Tape 41-Min.: Video

MK570D1
Don Schultz: From Advertising To Integrated Marketing Communications
Don Schultz
Why traditional marketing strategies are now obsolete and how integrated marketing communications can help you communicate more effectively with your customers.
1 Tape : Video

MK020A3
Finding New Customers For Your Business
American Business
Examines the steps employed to find new business from both new and existing customers.
1 Tape 60-Min.: Video

MK130P2
Getting Business To Come To You
Paul/Sarah Edwards
For everyone who wants to increase their sales, without spending all their time (and money) going after customers!
6 Tapes : Audio

MK330L1
How To Find New Customers
LeRoy Leale
Winner of 34 national sales awards shows how to make your prospecting more efficient, get new customers from great follow-ups, trust your gut and visualize success.
1 Tape 20-Min.: Video

MK581B2
Marketing Strategy for Fast Growth (Audio Format)
Brian Tracy
Defining where you are, where you want to go, how to get there.
1 Tape 60-Min.: Audio

MK583B1
Marketing Strategy for Fast Growth (Video Format)
Brian Tracy
See audio format for description.
1 Tape 60-Min.: Video

MK590J2
New Positioning, The
Jack Trout
Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.
2 Tapes : Audio

MK170D1
One-To-One Future, The
Don Peppers & Martha Rogers, Ph.D.
The essential guide for building a business through customer service--one customer at a time--now comes to audio.
2 Tapes : Audio

MK221A1
Portable MBA in Marketing
Alexander Hiam & Mario Machado
Brings you up to date with latest marketing ideas and techniques, including new negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen your understanding of your customers; and hot topics such as cohort marketing, person-to-person marketing, & marketing on the Internet.
4 Tapes 6 Hrs.: Audio

MK590J1
Positioning: The Battle For Your Mind
Jack Trout & Al Ries
How to beat the competition by winning recognition in an overcrowded marketplace.
6 Tapes : Audio

MK041H1
Selling the Invisible: A Field Guide to Modern Marketing (Abridged)
Harry Beckwith
1^st major book on service marketing. Will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail. Proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and more.
1 Tape 90-Min.: Audio

MK530N1
Spin Selling
Neil Rackham
Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods are available here with wit and authority, using real-world examples and informative cases.
2 Tapes : Audio

MK462R1
Wave 3: New Era in Network Marketing
Richard Poe
To the corporate world, these cutting-ege network-marketing companies offer a secret formula for lightning growth and global dominance, and to individuals they offer a chance to start businesses at a minimal cost. In today's Wave-Three organizations, distributors rely on a network of systems, procedures, media and technology that simplifies, standardizes and automates even the most difficult aspects of the business. Explains why network marketing is so hot, how to choose the right network marketing company, and what it takes to make it work.
2 Tapes : Audio

MK670W1
Your All-Media Guide To Effective Advertising
William K. Witcher
Get your house in order, guests are coming; your customer, your budget and your creative approach; newspaper & radio advertising; television advertising; direct mail, PR, yellow pages, premiums & more; your advertising plan, ad agencies & results.
6 Tapes : Audio